Designers: Norio Sato / Seishi Naito
The self-taught Japanese designer, Norio Sato, a former vintage clothes buyer, has been receiving widespread acclaim for his distinctive and innovative approach to fashion.
In 2008 he founded the Cote Mer brand with Japanese pattern maker Seishi Naito. Since then, they have been reinventing vintage materials and silhouettes, by recycling and enhancing them. They have also been experimenting with modern textiles on vintage, one-off garments, which they liken to rare oceanic waves. The Japanese proverb “Ichi-go Ichi-e”, means “once during a lifetime”, and this inspires Sato.
Each item of his classic apparel selection has an exquisite design which allows it to flourish sartorially in an unforgettable way. This is similar to the indescribably majestic waves, individually crafted by nature, that break on our shores every “once in a lifetime”.
Men’s / Ready To Wear, Shoes, Bags, Hats, Accessories and others
Shimizu graduated from the Bunka Fashion College, soon after, he worked as a pattern maker for several brands, before teaming up with the director of NAME brand, Ryo Kaiz.
In 2016, they won the coveted TOKYO FASHION AWARD. They also held several exhibitions overseas due to their growing international acclaim. For the Amazon Tokyo Fashion Week, the fashion duo kept to their roots by using non-professional models, everyday street people and artists.
Name’s SPRING/ SUMMER 2017 collection blended casual and sophisticated style with aesthetics of traditional English menswear and the more contemporary style of Japanese fashion.
All pictures courtesy of memoirsofjustinako.com