Designers: Norio Sato / Seishi Naito
The self-taught Japanese designer, Norio Sato, a former vintage clothes buyer, has been receiving widespread acclaim for his distinctive and innovative approach to fashion.
In 2008 he founded the Cote Mer brand with Japanese pattern maker Seishi Naito. Since then, they have been reinventing vintage materials and silhouettes, by recycling and enhancing them. They have also been experimenting with modern textiles on vintage, one-off garments, which they liken to rare oceanic waves. The Japanese proverb “Ichi-go Ichi-e”, means “once during a lifetime”, and this inspires Sato.